Best AI Implementation 2025: Al Rajhi Bank
Al Rajhi Bank achieves 450% AI-driven marketing revenue growth - earning our Best AI Implementation Award.
Artificial intelligence in banking generates plenty of announcements but far fewer measurable results. Al Rajhi Bank delivered both in November 2025, reporting a 450% increase in AI-driven marketing revenue following its strategic partnership with ServiceNow's AI Platform.
The partnership centred on deploying ServiceNow's AI capabilities across Al Rajhi Bank's customer engagement and marketing operations. Rather than building bespoke models from scratch, the bank chose to work with an established enterprise AI platform - a pragmatic decision that accelerated implementation and allowed the bank to focus on applying the technology to its specific use cases.
The 450% revenue increase came from AI-powered customer segmentation, personalised offer targeting, and optimised campaign timing. The platform analysed transaction patterns, product usage, and customer behaviour to identify cross-sell and upsell opportunities that human analysts would have struggled to detect at the same scale and speed. Campaigns that previously relied on broad demographic targeting became precisely tuned to individual customer profiles.
Al Rajhi Bank is the world's largest Islamic bank by market capitalisation, serving millions of customers across Saudi Arabia. At that scale, even marginal improvements in marketing effectiveness translate into significant revenue gains. The AI platform allowed the bank to personalise interactions across its entire customer base simultaneously - something that would be impossible through manual processes alone.
We recognise Al Rajhi Bank for this award because the results speak for themselves. The banking industry is saturated with AI pilot programmes and proof-of-concept announcements. What distinguishes Al Rajhi Bank's approach is the direct, quantifiable link between AI deployment and commercial outcomes. A 450% increase in marketing revenue is not an incremental improvement - it represents a fundamental shift in how the bank engages with its customers.
The implementation also reflects a broader trend in Saudi banking. As Vision 2030 drives digital transformation across the Kingdom's financial sector, Al Rajhi Bank has positioned itself at the forefront by demonstrating that AI can deliver measurable business value, not just operational efficiency.
Visit Al Rajhi Bank to learn more.
Assigned by Sebastien Parker, Senior Research Analyst, Global Banking Monitor, December 2025
